Chapter 1 - Research is Essential to Your Success


How many businesses similar to yours are there in your area? 

Is there a need for the business you want to open? 

If there is a need or unfilled niche, is there a demand in your community to support a full-time business like the one you want to open?

What product or services do your potential competitors provide? 

How is the product or service priced? 

If they sell a product or products, how are they displayed?

If they sell a service, how competent do they appear?

Is the business busy or slow? If busy, what are people buying?

What happens when you walk into the building — are you greeted or ignored? 

Is the business clean or dirty, maintained or worn out?

Is this how you would want your business to appear? 

What type of payment do they accept? Cash, checks, credit?

Do they discount their prices? 

What would you change?